The medium korean movie tv#
Viki, another top Asian TV show provider, has documented over 40 million users from 195 countries, with the U.S. With 85 per cent of DramaFever’s audience shown to be non-Asian, these staggering numbers reveal the power of K-dramas in recent years, bringing flavour to the deprived palette of Westerners.Īccording to a Korean Creative Content Agency study, about 18 million Americans watch K-dramas. Currently, viewership has peaked at 20 million. Soft power, a term coined by Harvard political scientist Joseph Nye, is described as “the intangible power a country wields through its image, rather than through hard force.” Using their popular culture as currency over the past 20 years, Korea began with a gross domestic product per capita less than Ghana and is now rising to be the twelfth largest economy in the world.ĭramaFever, a former video streaming site and leader in international media, has published statistics that showcase a quadruple boom in viewers from 2012 to 2013, growing from 2.5 million to 10 million. This would be spearheaded as a form of “soft power,” with the goal to become a leading global exporter of culture in line with Japanese and British culture-a niche that the U.S. Proving to be a promising major exporter of popular culture, Korea’s entertainment pushed through with the South Korean government’s support of its creative industries through subsidies and funding for start-ups. The Korean Wave then transgressed from a regional development into a global phenomenon.
Now a “depoliticized” bridge between two disparate cultures, Hallyu was first driven by the spread of K-dramas and K-pop across East, South, and Southeast Asia during its initial launch. After the exhaustion of hardened tropes and archetypes that remained at the forefront of Western entertainment for years, something stark and fresh has risen out of this vast age of entertainment monotony-something unequivocally different with creative executions that are enthralling North American audiences.Īs noted in a thesis by Courtney McLaren, “Hanliu” (which became Hallyu) is a Chinese term that translates to “Korean Wave.” Hallyu represents the cultural spike of Korean content that has fascinated the Western world since the 1990s when the government lifted its travel ban-allowing international influences in-revoked its censorship laws, and reconstructed its economy.
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